According to a BBC news article, Google has started to invite authors to write about their respected specialities on a new site that will be called ‘Knol.’
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"KnolStuff.com is a brand new social networking community for Google's Open Encyclopedia. This is not Google's site but a Community to discuss and learn about "Knol" and take advantage of what Google is soon offering."
So what does this imply for the academic world? What will be considered a "reliable" source? Many post-structuralist profs already encourage their students to question what makes a source reliable or unreliable and what it means to be an "expert." What kind of screening process will Google have to consider? Wikipedia took a very casual attitude towards the information placed on their site as it is intended to be a public forum for anyone's opinion or view on a particular topic. Google might have a rocky road ahead to prove their validity as an academic resource. However, I think this is an excellent step in the organisation of the abundance of information that is available and provides an excellent venue for professionals to bring their expertise on a particular subject to a wider audience.